Our services for consulting companies were created by consultants
for consultants. We understand your business, and we've built a
business that was designed from the ground up to complement what
A relationship with us is fundamentally different from a relationship
with the mass-market analyst firms. Here's how:
We're objective. Unlike other tech analyst firms, we take
very little money from software companies. Our opinions are not
for sale, directly or indirectly.
We understand your business. Our founders were both partners
in consulting firms before joining B2B Analysts. We have literally
decades of global experience doing implementations and software
selections of all kinds. We deal frequently and comfortably with
the highest levels of an organization. Did you know that most tech
analyst firms do not hire former consultants? We seek them out.
Our business model complements the consulting model. We
bring you expertise that no profitable consulting company can afford
to develop. With our low overhead and high leverage, we can spend
50% of our time on research, which makes us a cost-effective replacement
for the internal research groups that large consulting companies
used to maintain.
We don't just print opinions; we help you with clients.
We work with your strategy team, with your partners in sales situations,
and with your on-the-ground delivery teams. What's more, our counsel
on new markets, our alliance services, our marketing events, and
our private-label research help you with forward revenue.
We have the depth and breadth you need. Specialists at consulting
firms usually know more than the analyst firms do. But they don't
have the breadth that only full time attention to a space can give
you. We can work with the specialists and often supplement what
they know in innovation areas. But we also have the breadth that
consulting firms can't afford to develop.
We help you see over the technology horizon. Consulting
firms need to understand where and how to invest in technology,
but technology imperatives have changed three times now in the past
three years. Other analyst firms have been little more than cheerleaders
for the latest fad. We have more balance and experience than they
do, and we spend more time on innovation than you do. This adds
up to the guidance you need when making investment decisions.
For simplicity's sake, a consulting client will typically sign
a company-wide agreement. We then work with different parts of the
company in a variety of ways. We do any or all of the following:
- Periodic briefings for strategy teams or practice teams on industry
trends and innovations. Our current briefing program covers Strategic
Sourcing. It runs till the end of May.
- Subscriptions for senior people to Short Takes and Short
Views. Partners are allowed to forward these (or the reports
they are based on) to clients. You may also distribute our publications
under your brand.
- Work with your teams on client engagements or on sales. In those
situations, we are private-label consultants, acting as members
of your team.
- Due diligence on alliances, plus work with your alliance team
on alliance identification
- Industry roundtables, where we brief group of your potential
clients on what's next.
- Market research and analysis. The essential problem for consulting
firms is how to approach the technology markets when projects
are smaller. Most customers aren't buying new ERP systems; they're
doing infill, extension, or upgrade. We bring you a point of view
about current market situations, and we help you with the perennial
problem of where and how to invest, where and how to bring your
For more information about these services, contact