About the Company
B2B Analysts was founded in 2001 because we saw a need in the marketplace
for analysis of business applications that focused on
their value and the way they were actually used.
At the time, there were any number of analysts who were cheering
on applications, any kind of applications, no matter how silly
or impractical. But there weren't any who could tell you which ones
would provide value and how that value could be achieved.
Now, the pendulum has swung back. Anything with e- in it is
suspect. But there is still no company that can identify the real,
transformative applications and none that can address the problem
of achieving value head-on.
Why can we do that? Well, experience for one thing. Our founders have been working on applications that improve corporate processes for many years. We have seen any number of pendulum swings:
wild enthusiasm for innovations that would save the world and devastated
reactions when they don't.
Over the years, we've developed a certain amount of insight into what works and what doesn't. For us, the proof is in the doing. We have
helped many companies get real value
from the right applications. We plan to continue to do so.
ISo people do keep on asking us, "Why B2B? Isn't B2B dead?"
Maybe the hype is dead. But we're in it for the long haul. Over
the next 5 to 10 years, commerce will be fundamentally restructured
as companies learn how to exploit the Internet. The ability to take
advantage of this restructuring will prove critical.
Those who can will live and prosper. Those who can't will die. We
want to help companies live and prosper by developing these abilities,
and we think putting B2B in the name expresses that.
B2B may be dead this year, but we've been through the cycles more than once. We're pretty sure there will be an apparently
Our customers recognize this. They need a company that is out there
this year and every year looking for strategies and technologies that
are potentially transformative. We are that company.
To assess their opportunities, our customers need a company with the
experience, balance, judgment, and integrity to judge what is pragmatic and what is unworkable. We are that company.
We succeed when we help our customers find and use innovative technologies
that provide transformative value.
People who work at B2B Analysts have extensive experience with
business applications. They pride themselves on their objectivity,
clarity, and incisiveness.
Our published research is not paid for or subsidized by any software
company. To see the difference this philosophy makes, look at the sample research
published on this site.