Our mission is to provide objective, in-depth analysis that enables
senior people to make accurate decisions about how to get value
from business applications.
To do this, we typically provide a mix of published research and
consulting to our clients. We need to make what we know directly
relevant, and we do this by talking to you. We are not a research
publications firm only. We are not a consulting firm
only. We do both.
Because we work for discerning clients, who expect us to understand
their business, we are not a mass-market publications firm.
We believe that the material published by mass-market analyst firms
is potentially compromised by the large amounts of money that they
accept from software companies.
To insure our objectivity, we limit our income from software vendors,
and we simply refuse to accept money for certain things. We also
publish our rules of engagement for software companies.
The rules are:
- We do not take money for opinions. Our published research is
not sponsored or paid by the software companies being reviewed.
We do not do white papers.
- We keep all confidential information confidential. We do not
do competitive analysis.
- We only accept money from software vendors for internal strategy
consulting, requirements analysis, and educational events.
- The total amount of money we get from any individual software
vendor is limited to $30,000/year. It is not unheard of for some
mass-market analyst firms to get 50 times that much.
We are a different kind of analyst firm in our philosophy,
in our objectivity, and in our depth.