Our Expertise

We are focused on helping people get value from investments in business applications or business application companies.

We divide the world of business applications into four areas: buy-side (SRM), sell-side (CRM), operations (ERP), and planning (SCM). We cover the leaders in all four areas. Leaders fall into two classes.

• Companies whose technologies have clearly demonstrated the ability to return significant value.

• Companies whose innovative technology may be able to provide significant competitive advantage and transformative value. Alas, these companies come and go.

For the coverage of proven technologies, we have a newsletter, Short Takes, which covers ideas, trends, and companies in the application space.

For emerging technologies, we publish alerts to our clients and Spotlight on our web site.

We are often asked how it is that we can cover all the major application areas, when other analyst firms assign whole teams to a specific company. The quick answer is that we have more grey hairs. When you've been covering PeopleSoft for 8 or 9 years, seen them through a change of management, talked to any number of customers, and read their documentation, you don't need to have daily contact with them to know what they're up to.

When we say we cover an area, we mean that we have published in the area or have done significant consulting work with more than one company in the area.

We divide our coverage areas into three categories: functions and processes, software vendors, and industries.

Functions and Processes

Our staff has published articles, spoken at conferences, or done significant consulting in the following functional and process areas:

Companies

B2B Analysts can fairly lay claim to significant expertise on the following companies. We routinely issue reports on their new products, and we will also cover any change that significantly changes their ability to provide value:

Industries

People who work for B2B Analysts have significant work experience in or have made recognized contributions in the following industries: